Meet the Team — Apex Gold Silver Coin
At Apex Gold Silver Coin, our team brings over 20 years of combined experience in precious metals, numismatics, and fine jewelry. We serve Lexington, NC, Davidson County, and the entire Winston-Salem Triad area with expertise and integrity.
Owner & Expert Buyer
Office Manager
Security & Operations
Official Greeter
Jeff Joyce — Owner & Expert Buyer
Jeff Joyce has spent his life around coins, gold, silver, and watches. He has been buying and selling precious metals and collectibles in the Winston-Salem area for over two decades. Jeff personally handles all appraisals and purchases, ensuring that every customer gets a knowledgeable, fair, and honest evaluation. His passion for numismatics and precious metals means he genuinely enjoys every piece that comes through the door.
Our Philosophy
We built Apex Gold Silver Coin on one principle: treat every customer the way we would want to be treated. That means transparent pricing, honest evaluations, and never pressuring anyone to sell. We are fully licensed, bonded with a $10,000 state bond, and operate in full compliance with NC precious metals dealer regulations.
Visit us at 605 Walnut St SW, Winston-Salem — just 20 minutes from Lexington, NC. Call (336) 505-9503 or stop in anytime during business hours.